“What you see before you, my friend, is the result of a lifetime of chocolate.” Katharine Hepburn Interview with Susan PERRAS owner of Bitsy Treats Boutique. TO VISIT OFFICIAL SITE OF BITSY TREATS BOUTIQUE -> CLICK HERE
Could you be so kind and explain us how did you decided to become a business woman?
I started making chocolate truffles for friends and family as gifts for birthdays and holidays when I was in university everyone loved them and told me that I should consider starting a business.
Later on when I started working full time I found myself baking other treats as a way to mitigate stress.
Since I was baking so much I decided to bring what I made into the office. This is where people told me that they really loved my baking and also suggested that I should start a business.
I started getting orders from friends and family and soon I was constantly filling orders for cakes, chocolates and desserts. After finding a facility to do my baking (The Cake Collective) I registered my business and today I do pop up shops, markets and trade shows.
How is business these days?
These days business is going well. I have been lucky enough to works with some great clients.
How your present business models works? (please explain here a bit about shared space with The Junction business and special events tactics)…
Since I do not have a retail space I get most of my clients by word of mouth. I also have some items available on my website for purchase or if there is a custom order required I can also be contacted through my website.
Another strategy that I have used is participating in trade shows. This strategy is mainly used for marketing purposes. For example I would participate in a Wedding show to show potential brides and grooms examples of cakes and desserts for the wedding reception or edible wedding favours.
The last strategy I use is creating a pop up. This is where I find an unused space and renting it for a short period of time in order to create a temporary retail location. Usually these are held around holidays.
If you don’t do special events in leased store space how your business schedule works? What else do you do?
As mentioned above I have also done trade shows and markets. Also special custom orders through my website
How would you define and good manager and good management?
I good manager is able to stay organized and stay on top of all aspects of running a business. This doesn’t necessarily mean they do all the work, but are able to delegate and keep track of all the elements. Ie. Orders, supplies, accounting, etc.
What were so far your biggest challenges so far as a business woman?
At the moment I also work full time, so for me I have challenges with managing both my full time and my business. A typical day for me would include me working 9-5 then working on my business or completing orders after 6pm. Sometime I don’t finish baking until the early morning.
What are your dreams about the future what more would you like to accomplish in your life?
I would eventually love to have a retail location in the future. I would also like to provide some of my items to other retailers.
What scares you the most as business woman? Is there anything that actually scares you?
I don’t think I’m afraid of anything, but I think failure is my main concern. But in saying that if my business does fail I would treat it as a learning experience for if I were to start another business or I could share my experience as a mentor.
What is more important for you – lots of money or satisfaction that you did something good and right? What really matter to you on the business stage and in life at all?
For me, satisfaction of doing something is more important to me right now. I enjoy experimenting and creating sweet treats. Sometimes I even give products away just to see people’s reaction. But when I do sell making money is a bonus.
What are your favorite sweets? Can you relate offering someone something sweet and tasty with expressing feelings and emotions? For example if I offer someone Belgium Chocolate Heart it means – I love the person, I am very well educated since I know what is the best.
As a baker I enjoy many sweets which is probably why I got into baking. LOL! Feeling and emotions can definitely be expressed through custom orders. This is because a person can choose specific elements that are customized to the receiver. For example if the intended receiver loves the colour purple and also enjoys almonds and strawberries, I would be able to make a purple chocolate covered strawberry sprinkled with almond pieces.